What is SEO and Why is it Important?


SEO or Search Engine Optimization is the process of increasing the traffic to a website through the search engine results. Search engines like Google, Bing, or Yahoo rank websites in search results based on specific ranking factors. One example of these ranking factors are words and phrases that potential customers enter into search engines called “Keywords”. The idea is to use keywords relevant to your business industry and relevant to what customers are searching for. This is just one example of the many ranking factors in search engines algorithm. With the proper SEO you can increase your website traffic and in turn increase your customer base and sales.

Do I Need SEO for My Website?

If the purpose of your website is to create revenue then SEO is a requirement. SEO is what allows potential customers to find you online easily. If your competitor has a solid ranking on search engines and you do not they will be getting the traffic that you could be. Unless you are not concerned with the amount of traffic your website receives then you don’t have to be concerned with SEO.

Why Does SEO Cost so Much?

SEO costs can vary among different companies but usually, the cost is fairly high. The reason for this is due to the amount of work that goes into SEO. SEO takes extensive research and complex work to ensure that each client gets the results they want. SEO is a long-term service because it takes time to see results and needs to be consistently monitored and adjusted.

What Now?

If you decide you want to implement SEO into your marketing strategy then we can help you. We offer a variety of different packages to fit your individual needs as a business. Contact us today (505)-433-5647 for more information on our SEO packages.